Introduction of Management Conditions of Market Industry

Question: Define the Introduction of Management for Conditions of Market Industry. Answer: Introduction Market analysis is a study of environment attractiveness and favorable conditions within a market industry. It is a part of economic industrial analysis that studies the strength and opportunities of the organization and to its relative industrial market to prepare business strategy for sustainable growth (Verloo et al. 2016). The following essay is presented on the market analysis of Oaklands childcare and Kindergarten centre, which is a childcare centre industry. Industry background The Oaklands childcare and Kindergarten centre runs the centre on Australian Government approval based on the early years learning framework that helps in building a successful life of the pupil. The management of the centre provides weekly sessions on programming to the teachers and trainers to create, evaluate and improve their services for the benefits of childrens need. The centre provides number of extra- curricular activities like Rugby Tots, Happy Feet, play Frog and other related games to enhance the child development program (Oaklands.churchie.com.au 2016). PEST analysis In order to conduct a market analysis, it is important to study and evaluate the external environment conditions at macro- economic level apart from the internal marketing strategies. In order to capture the industry market, it is essential to understand the opportunities and threats exist in the economical environment. There are several analyzing tool to study and evaluate the environmental conditions and accordingly prepare a business strategy for successful market (Bergman and Jean 2016). PEST analysis is one of those tool to study the external environment framework that has been adopted by the Oaklands childcare and Kindergarten centre. PEST analysis is a structural framework that studies and assists in evaluation of political, economical, social and technological environmental factors. Therefore the analysis of PEST for Oaklands childcare and Kindergarten centre is as follows: Factors Analysis Political Political and legal forces are significant factors that influence the marketing of a business organization (Todd 2015). Therefore, the management of Oaklands childcare and Kindergarten centre has evaluated the legal frameworks to provide services on child care with respect to the proper adherence of law. The management ensured that the teachers and educators associated with the childcare centre should strictly follow the provisions of Australian government in providing safe and successful services (Oaklands.churchie.com.au 2016). Economical The organizations need to evaluate the economic conditions that plays important role in its marketing success. Since, there are large numbers of childcare centers in Australia, it is essential for Oaklands childcare to provide unique and best services (Elfenbein, Fisman and McManus 2015). The management of the centre examined and conducted new and innovative activities and programs to build the child development and intellectual growth. Social For an organization in childcare centre industry, the focus is on young children with an age group between 3 to 10 years (Logan, Press and Sumsion 2016). Similarly, the Oaklands childcare centre is focusing on providing services to the children with an age group of 3 to 11 years. It also involves services to the parents who are working and need attendants to take care of their child. Technological Operation of business in any organization depends on the type of technologies used by them. It is important to adopt advanced and upgraded technology to meet the requirements and quality of products and services. Hence, the Oaklands centre has equipped its centre with latest, innovative and attractive equipments for providing best services (Oaklands.churchie.com.au 2016). Table 1: PEST Analysis (Source: Created by author) Conclusion It can be concluded that the success of business greatly depends on its marketing strategy and environmental analysis. Accordingly, the childcare centre, being one of the essential industries in countries where parents are working is required to have well planned marketing structure. The Oaklands childcare and Kindergarten centre conducted a well planned marketing strategy by examining the external environmental factors that influence the growth and sustainability of an organization. The management considered the opportunities and threats to analyze its marketing condition in the childcare industry that has many competitors. Reference List Bergman, M.E. and Jean, V.A., 2016. Where have all the workers gone? A critical analysis of the unrepresentativeness of our samples relative to the labor market in the industrialorganizational psychology literature.Industrial and Organizational Psychology,9(01), pp.84-113. Elfenbein, D.W., Fisman, R. and McManus, B., 2015. Market structure, reputation, and the value of quality certification.American Economic Journal: Microeconomics,7(4), pp.83-108. Logan, H., Press, F. and Sumsion, J., 2016. The shaping of Australian early childhood education and care: What can we learn from a critical juncture?.Australasian Journal of Early Childhood,41(1), p.64. Oaklands.churchie.com.au. 2016. Home - Oaklands Childcare Centre. [online] Available at: https://oaklands.churchie.com.au/ [Accessed 12 Aug. 2016]. Todd, P., 2015. Introduction: Australian industrial relations in 2014.Journal of Industrial Relations,57(3), pp.325-332. Verloo, M., Alipranti, L.M., Tertinegg, K. and Van Beveren, J., 2016. 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